In between breaks on the red carpet at the July 1 launch party of iElevate+ TV, a new Black LGBTQ+ on-demand live streaming platform, CEO OC Allen III emphasized that the time is now for a digital space to center Black LGBTQ+ content and storytellers.

A throng of supporters filed into "Book Boutique," a new Black-owned bookstore inside Atlantic Station to celebrate the beginning of an exciting era in Black LGBTQ+ entrepreneurship and collaboration. The event preceded the holiday weekend sneak peek that gave viewers a glimpse of the content Allen and his team have curated over the last six months—setting the stage for underrepresented Black LGBTQ+ content to be seen on a global stage to an underserved audience.